TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Consumer Behaviour and Branding: Concepts, Readings and Cases
SN  - 978-81-317-2236-7
PY  - 2009///
CY  - India 
PB  - Dorling Kindersley Pvt. Ltd.
KW  - 1. Branding (Marketing) -- India.  2. Brand name products -- India.  3. Consumer behavior -- India.
ER  -