TY  - BOOK
AU  - Clow, Kenneth E. / Donald Baack
TI  - Integrated Advertising, Promotion, and Marketing Communications
SN  - 978-81-317-0996-2
PY  - 2011///
CY  - India 
PB  - Dorling Kindersley Pvt. Ltd.
KW  - 1.  Communication in marketing.  2.  Advertising
ER  -