TY  - BOOK
AU  - Baker, Michael / Susan Hart
TI  - Product Strategy and Management
SN  - 978-81-317-2428-6
PY  - 2003///
CY  - India 
PB  - Dorling Kindersley Pvt. Ltd.
KW  - 1.  Product management.  2.  New products -- Management -- Case studies. 3. Marketing.
ER  -