TY  - BOOK
AU  -  Corstjens, Marcel
TI  - Marketing Strategy in the Pharaceutical Industry [RES]
SN  - 0-412-38980-0
PY  - 1997///
CY  - Uk
PB  - International Thomson Business Press
KW  - 1.  Drugs -- Marketing.  2.  Pharmaceutical industry.  3.  Pharmaceutical products -- Marketing -- Planning
N1  - Marketing
ER  -