TY  - BOOK
AU  - Cravens, David W. / Nigel F. Piercy
TI  - Strategic Marketing [RES]
SN  - 0-07-246665-0
PY  - 2003///
CY  - USA
PB  - Irwin McGraw-Hill company Ltd 
KW  -      1. Marketing --Decision making. 2. Marketing --Management. 3. Marketing --Management --Case studies.4. Marketing -- Prise de décision
N1  - Marketing
ER  -