TY  - BOOK
AU  - Hoyer, Wayne D./ Deborah J. Maclnnis
TI  - Consumer Behavior
SN  - 81-85502-69-2
PY  - 1999///
CY  - Boston
PB  - Houghton Mifflin Company 
KW  - 1.  Consumer behavior.  2.  Motivation research (Marketing)
N1  - Management; Consumer Research
ER  -