TY  - BOOK
AU  - Muhlbacher, Hans / Helmuth Leihs et al
TI  - International Marketing: A Global Perspective
SN  - 10: 1-84480-132-2
PY  - 2006///
CY  - UK
PB  - Thomson Learning
KW  -      1. Export marketing. 2. Marketing. 3. International business enterprises
ER  -