TY  - BOOK
AU  - Cateora, Philip R. / Mary C. Gilly et al
TI  - International Marketing
SN  - 978-0-07-128838-5
PY  - 2009///
CY  - Boston
PB  - Irwin / McGraw Hill Companies Inc.
KW  - 1.  Export marketing.  2. Marketing. 3.  International business enterprises
ER  -