TY  - BOOK
AU  - Schiffman, Leon G./ Leslie Lazar Kanuk
TI  - Consumer Behavior [RES]
SN  - 81-297-0197-9
PY  - 2004///
CY  - India
PB  - Pearson Education Pte Ltd.
KW  - 1.  Consumer behavior.  2.  Motivation research (Marketing)
N1  - Marketing; Consumer Research
ER  -