TY  - BOOK
AU  - Kotler, Philip / Kevin Lane Keller 
TI  - Marketing Management [RES]
SN  - 978-81-203-3570-7
PY  - 2009///
CY  - India
PB  - Prentice-Hall Pvt. Ltd. 
KW  - 1. Consumer behavior.  2.Marketing -- Management.  3. Internet marketing.
N1  - Marketing; Marketing Management
ER  -