TY - BOOK AU - Kotler, Philip / Kevin Lane Keller TI - Marketing Management [RES] SN - 978-81-203-3570-7 PY - 2009/// CY - India PB - Prentice-Hall Pvt. Ltd. KW - 1. Consumer behavior. 2.Marketing -- Management. 3. Internet marketing. N1 - Marketing; Marketing Management ER -