TY  - BOOK
AU  - Cravens, David W. / Nigel F. Piercy
TI  - Strategic Marketing
SN  - 978-007-126335-1
U1  - 658.802 9th edition
PY  - 2009///
CY  - USA 
PB  - Irwin / McGraw Hill Companies Inc.
KW  - 1.  Marketing -- Decision making.  2.  Marketing -- Management.  3.  Marketing -- Management -- Case studies
ER  -