TY  - BOOK
AU  -  Lovelock, Christopher
TI  - Services Marketing: 
SN  - 81-7808-352-3
PY  - 2002///
CY  - India
PB  - Pearson Education Pte Ltd.
KW  -      1. Marketing -- Management. 2. Professions -- Marketing. 3. Service industries -- Marketing
N1  -  strategy
ER  -