TY  - BOOK
AU  - Gummesson, Evert 
TI  - Total Relationship Marketing
SN  - 0-7506-5407-4
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann Publications 
KW  - 1.Relationship marketing.  2.Marketing -- Management.  3. BUSINESS & ECONOMICS -- Customer Relations
N1  - Marketing
ER  -