TY  - BOOK
AU  -  Keegan, Warren J.
TI  - Global Marketing Management [RES]
SN  - 81-203-2066-2
PY  - 2004///
CY  - New Dilhi, India
PB  - Prentice-Hall Pvt. Ltd.
KW  - 1.  Export marketing -- Management.  2. Export marketing -- Management -- Case studies. 3.International business enterprises -- Management
N1  - Marketing
ER  -