TY  - BOOK
AU  - Zeithaml Valarie A. / Mary Jo Bitner et al 
TI  - Services Marketing
SN  - 13:978-0-07-066007-6
U1  - 658.8 4th edition
PY  - 2009///
CY  - New Dilhi, India
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - 1.  Service industries -- Marketing.  2.  Customer services.  3.  Marketing
ER  -