TY  - BOOK
AU  - Johansson, Johny K.
TI  - Global Marketing
SN  - 13: 978-0-07-066708-X
PY  - 2006///
CY  - India
PB  - Tata McGraw-Hill Publishing company Ltd.
KW  - 1.Export marketing.  2.Export marketing -- Management.  3.International marketing.
N1  -  local marketing and global management
ER  -