TY  - BOOK
AU  -  Lovelock, Christopher / Jochen Wirtz et al
TI  - Services Marketing
SN  - 978-81-7758-450-9
U1  - 658.8 5th edition
PY  - 2009///
CY  - India
PB  - Dorling Kindersley Pvt.Ltd.
KW  - 1. Marketing -- Management.  2. Professions -- Marketing.  3. Service industries -- Marketing
N1  -  technology;  strategy; Marketing
ER  -