TY  - BOOK
AU  - Palmer, Adrian 
TI  - Principles of Services Marketing
SN  - 0-07-710794-2
U1  - 658.8 
PY  - 2005///
CY  - UK
PB  -  McGraw-Hill company Ltd. 
KW  - 1.  Marketing -- Management.  2.  Service industries -- Marketing.  3.  Service industries -- Marketing
ER  -