TY  - BOOK
AU  - Keller, Kevin Lane 
TI  - Strategic Brand Management
SN  - 978-81-203-3540-0
PY  - 2008///
CY  - India
PB  - Prentice-Hall Pvt. Ltd.
KW  - Brand name products --Management
N1  - Measuring; and managing brand equity
ER  -