TY  - BOOK
AU  - Wells, William / John Burnett et al
TI  - Advertising
SN  - 81-203-2127-8
PY  - 2002///
CY  - India
PB  - Prentice-Hall Pvt. Ltd.
KW  - 1. Advertising. 2.Advertising -- History.  3. Publicitat
N1  - Management; Advertising and Public Relation; Adveertising
ER  -