TY - BOOK AU - Wells, William / Sandra Moriarty TI - Advertising SN - 13: 978-0-13-500938-3 PY - 2009/// CY - India PB - Dorling Kindersley Pvt.Ltd. KW - 1. Advertising. 2.Advertising -- History. 3. Publicitat N1 - Management; Advertising and Public Relation; Adveertising ER -