TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic Brand Management
SN  - 81-297-0254-1
U1  - 658.827 
PY  - 2004///
CY  - India
PB  - Pearson Education Pte Ltd.
KW  - 1.Brand name products -- Management
N1  -  measuring;  and managing brand equity
ER  -