TY  - BOOK
AU  - Malhotra, Naresh K. / Satyabhusan Dash 
TI  - Marketing Research: An Applied Orientation [RES]
SN  - 978-81-317-3181-9
PY  - 2011///
CY  - India 
PB  - Dorling Kindersley Pvt. Ltd.
KW  - 1.  Marketing research.  2.  Marketing research -- Methodology.  3.  Market research
ER  -