TY  - BOOK
AU  -  Belch, George E./ Michael A. Belch
TI  - Advertising and Promotion
SN  - 13 :978-0-07-310126-2
PY  - 2007///
CY  - USA
PB  - McGraw-Hill / Irwin company Ltd 
KW  - Advertising --Food
ER  -