TY  - BOOK
AU  -  Keller, Kevin Lane
TI  - Best Practice Cases in Branding
SN  - 978-81-317-2115-5
PY  - 2008///
CY  - India
PB  - Dorling Kindersley Pvt.Ltd.
KW  - 1.  Brand name products -- Management.  2.  Brand name products -- Management -- Case studies
ER  -