TY  - BOOK
AU  - Reeder, Robert R. / Edward G. Brierty et al
TI  - Industrial Marketing: Analysis, Planning, and Control
SN  - 81-203-1245-7
PY  - 1998///
CY  -  India 
PB  -  Prentice-Hall Pvt, Ltd.
KW  - BBA
ER  -