TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing Research: An Applied Orientation [RES]
SN  - 0-13-013162-8
PY  - 2003///
CY  - USA
PB  - Prentice-Hall Inc. 
KW  - 1.  Marketing research.  2.  Marketing research -- Methodology.  3.  Market research
ER  -