TY  - BOOK
AU  - Malhotra, Naresh K. 
TI  - Marketing Research: An Applied Orientation
SN  - 81-203-2744-6
PY  - 2004///
CY  - India 
PB  - Prentice-Hall Pvt, Ltd.
KW  -      1. Marketing research. 2. Marketing research -- Methodology. 3. Market research
ER  -