TY  - BOOK
AU  - Lilien, Gary L. / Philip Kotler et al
TI  - Marketing Models [RES]
SN  - 81-203-1475-1
PY  - 1999///
CY  - New Dilhi, India 
PB  - Prentice-Hall Pvt, Ltd.
KW  - 1.  Marketing -- Management.  2.  Marketing -- Modeels eeconometrics.  3.  Marketing
ER  -