TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing Research: An Applied Orientation [RES]
SN  - 81-203-2744-6
PY  - 2005///
CY  - New Dilhi, India
PB  -  Prentice-Hall Pvt, Ltd.
KW  - 1.  Marketing research.  2.  Marketing research -- Methodology.  3.  Market research
ER  -