TY  - BOOK
AU  - Rud, Olivia Parr
TI  - Data Mining: Modeling Data for Marketing, Risk, and Customer Relationship Management [RES]
SN  - 81-265-0441-2
PY  - 2003///
CY  - USA 
PB  - John Wiley & Sons, Inc.
KW  - 1.  Data mining.  2.  Marketing -- Data processing.  3.  Customer services -- Data processing
ER  -