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	1.	Social psychology of consumer behavior / editor by Michaela Wänke. by Wänke, Michaela Series: Frontiers of social psychology Edition: First Edition Publication details: New York : Psychology Press, 2009 Availability: Items available for reference: Campus-1 Library: Not For Loan (1)Call number: 658.8/342 WAN.
	2.	Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. by Sutherland, Max Sylvester, Alice K Edition: 2nd ed. Publication details: St. Leonards, NSW : Allen & Unwin, 2000 Availability: Items available for reference: Campus-1 Library: Not For Loan (1)Call number: 659.1019 SUT.

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