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Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

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Series: The Irwin series in marketingPublication details: USA : Irwin, c1994.Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Campus-1 Library General Stacks	659.1 ARE (Browse shelf(Opens below))	Available		014711

Bovée's name appears first on previous editions.

Includes bibliographical references and indexes.

Advertising

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