000 00726nam a2200217Ia 4500
003 OSt
005 20120915182352.0
008 120327s9999 xx 000 0 eng d
020 _a13:978-0-13-611874-9
040 _crajin
082 _27th edition
100 _aLovelock, Christopher / Jochen Wirtz
_98297
245 _aServices Marketing
245 _a People,Technology, Strategy [RES]
260 _aBoston
_bPearson Education Pte Ltd.
_c2011
300 _a648 P.
_c28 X 22 cm
526 _a strategy
630 _a1. Professions -- Marketing.2. Service industries -- Marketing.
_98298
942 _cBK
_2ddc
999 _c10947
_d10947
952 _70
_p010018
_40
_00
_2ddc
_buiu-lib1
_yBK
_10
_o658.8
_d2012-09-15
_auiu-lib1