000 00551nam a2200193Ia 4500
003 OSt
005 20140529155257.0
008 120327s9999 xx 000 0 eng d
020 _a1578518040
040 _csedan
082 _a658.8
100 _aHarvard Business School
_96500
245 _aHarvard Business Review on Marketing
260 _aUSA
_bHarvard Business School Press
_c2001
300 _a182 P.
_c21 x 30 cm
526 _aMarketing
630 _a1. Marketing. 2. Marketing--Management. 3. Branding (Marketing)
_96501
942 _cBK
_2ddc
999 _c11966
_d11966