| 000 | 00588nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20140514144548.0 | ||
| 008 | 120709t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-81-317-2236-7 | ||
| 040 | _crabiul | ||
| 082 | _a658.8342 | ||
| 100 |
_aKumar, S. Ramesh _92420 |
||
| 245 | _aConsumer Behaviour and Branding: Concepts, Readings and Cases [RES] | ||
| 260 |
_aIndia _bDorling Kindersley Pvt. Ltd. _c2009 |
||
| 300 |
_axv, 607 P. _c24 X 16 cm. |
||
| 630 |
_a1. Branding (Marketing) -- India. 2. Brand name products -- India. 3. Consumer behavior -- India. _92421 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c13032 _d13032 |
||