| 000 | 00658nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20140529115254.0 | ||
| 008 | 120327s9999 xx 000 0 eng d | ||
| 020 | _a81-297-0254-1 | ||
| 040 | _crabiul | ||
| 082 | _a658.827 | ||
| 100 |
_aKeller, Kevin Lane _92798 |
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| 245 | _aStrategic Brand Management: | ||
| 245 | _aBuilding, Measuring and Managing Brand Equity | ||
| 250 | _a, 2nd edition | ||
| 260 |
_aIndia _bPearson Education Pte Ltd. _c2004 |
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| 300 |
_axxvii,788 P. _c24 X 18 cm |
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| 526 | _a measuring | ||
| 526 | _b and managing brand equity | ||
| 630 |
_a1.Brand name products -- Management. _92799 |
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| 942 |
_cBK _2ddc |
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| 999 |
_c13633 _d13633 |
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