| 000 | 00657nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20140531114213.0 | ||
| 008 | 120327s9999 xx 000 0 eng d | ||
| 020 | _a978-007-131440-4 | ||
| 040 | _crajin. | ||
| 082 | _a659.1 | ||
| 100 |
_aBelch, George E. / Michael A. Belch _92794 |
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| 245 | _aAdvertising and Promotion | ||
| 245 | _aAn Integrated Marketing Communications Perspective [RES] | ||
| 250 | _a, 9th Edition | ||
| 260 |
_aSingapore _bMcGraw-Hill / Irwin Companies, Inc. _c2012 |
||
| 300 |
_axxxv, 767 P. _c29 X 22 cm. |
||
| 630 |
_a1. Advertising. 2.Sales promotion. 3.Communication in marketing. _92795 |
||
| 942 |
_cBK _2ddc |
||
| 999 |
_c13634 _d13634 |
||