000 00926cam a2200277 i 4500
999 _c14840
_d14840
003 BD-DhUIU
005 20180910131908.0
008 140825s2015 mau b 001 0 eng
010 _a 2014032847
020 _a9781625274496 (alk. paper)
040 _aDLC
_beng
_cDLC
_dBD-DhUIU
042 _apcc
082 0 0 _a658.8 02
_223
_bCHA
100 1 _aKim, W. Chan.
245 1 0 _aBlue ocean strategy:
_bhow to create uncontested market space and make the competition irrelevant/
_cW. Chan Kim, Renée Mauborgne.
250 _aExpanded edition.
260 _aIndia :
_bReplika press Pvt.Ltd.
_c2015
300 _axxiii, 287p. ;
_c25cm.
504 _aIncludes bibliographical references and index.
526 _aStrategy
650 0 _aNew products.
650 0 _aMarket segmentation.
700 1 _aMauborgne, Renée.
942 _2ddc
_cBK