000 01021nam a2200277 4500
999 _c14844
_d14844
001 014575
003 BD-DhAAL
005 20180912093911.0
008 180912s2017 uk bo||| b||| 00| 0 eng d
020 _a9781786357465
040 _aBD-DhAAL
_dBD-DhUIU
082 0 4 _223
_a658.80095
_bAND
245 1 0 _aStrategic marketing management in Asia :
_bcase studies and lessons across industries /
_cedited by Syed Saad Andaleeb and Khalid Hasan.
250 _aFirst edition.
260 _aBingley :
_bEmerald,
_cc2017
300 _axxxvi, 552 pages :
_billustrations, maps ;
_c23 cm.
500 _aForeward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan,
504 _aIncludes bibliographical references (p. 527-552)
526 _aBBA
590 _arokeya
650 0 _aMarketing
_zAsia
_xManagement
_921058
700 1 _aAndaleeb, Dr. Syed Saad.
_921067
700 1 _aHasan, Khalid.
_921068
852 _aUnited international University Library
942 _2ddc
_cBK