000 | 01021nam a2200277 4500 | ||
---|---|---|---|
999 |
_c14844 _d14844 |
||
001 | 014575 | ||
003 | BD-DhAAL | ||
005 | 20180912093911.0 | ||
008 | 180912s2017 uk bo||| b||| 00| 0 eng d | ||
020 | _a9781786357465 | ||
040 |
_aBD-DhAAL _dBD-DhUIU |
||
082 | 0 | 4 |
_223 _a658.80095 _bAND |
245 | 1 | 0 |
_aStrategic marketing management in Asia : _bcase studies and lessons across industries / _cedited by Syed Saad Andaleeb and Khalid Hasan. |
250 | _aFirst edition. | ||
260 |
_aBingley : _bEmerald, _cc2017 |
||
300 |
_axxxvi, 552 pages : _billustrations, maps ; _c23 cm. |
||
500 | _aForeward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan, | ||
504 | _aIncludes bibliographical references (p. 527-552) | ||
526 | _aBBA | ||
590 | _arokeya | ||
650 | 0 |
_aMarketing _zAsia _xManagement _921058 |
|
700 | 1 |
_aAndaleeb, Dr. Syed Saad. _921067 |
|
700 | 1 |
_aHasan, Khalid. _921068 |
|
852 | _aUnited international University Library | ||
942 |
_2ddc _cBK |