| 000 | 00867pam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c14902 _d14902 |
||
| 001 | 014711 | ||
| 003 | BD-DhUIU | ||
| 005 | 20190113101850.0 | ||
| 008 | 930722s1994 ilua b 001 0 eng | ||
| 020 | _a025613412X | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUIU |
||
| 082 | 0 | 0 |
_a659.1 _220 _bARE |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. |
| 250 | _a5th ed. | ||
| 260 |
_aUSA : _bIrwin, _cc1994. |
||
| 300 |
_axxx, 573, [81] p. : _bill. (some col.) ; _c29 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aBovée's name appears first on previous editions. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aAdvertising | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBovée, Courtland L. | |
| 942 |
_2ddc _cBK |
||