| 000 | 01016nam a2200313 a 4500 | ||
|---|---|---|---|
| 999 |
_c15012 _d15012 |
||
| 001 | 014839 | ||
| 003 | BD-DhUIU | ||
| 005 | 20190730140734.0 | ||
| 008 | 300719s2000 at a b 001 0 eng | ||
| 010 | _a 00340982 | ||
| 020 | _a9781741755992 | ||
| 020 | _a1865082317 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL _dBD-DhUIU |
||
| 082 | 0 | 0 |
_a659.1019 _221 _bSUT |
| 100 | 1 | _aSutherland, Max | |
| 245 | 1 | 0 |
_aAdvertising and the mind of the consumer : _bwhat works, what doesn't, and why / _cMax Sutherland and Alice K. Sylvester. |
| 250 | _a2nd ed. | ||
| 260 |
_aSt. Leonards, NSW : _bAllen & Unwin, _c2000. |
||
| 300 |
_axv, 326 p. : _bill. ; _c23 cm. |
||
| 500 | _a"New revised international edition"--Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aAdvertising | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 650 | 0 | _aConsumer behavior. | |
| 700 | 1 | _aSylvester, Alice K. | |
| 942 |
_2ddc _cBK |
||