| 000 | 00680nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20140618150144.0 | ||
| 008 | 120327s9999 xx 000 0 eng d | ||
| 020 | _a978-0-07-128440-0 | ||
| 020 | _a0-07-128440-0 | ||
| 040 | _crabiul | ||
| 082 | _28th edition | ||
| 100 |
_aBelch,George E. / Michael A. Belch _9526 |
||
| 245 | _aAdvertising and Promotion | ||
| 245 | _aAn Integrated Marketing Communications Perspective [PART-1] | ||
| 260 |
_aBoston _bMcGraw-Hill/Irwin _c2009 |
||
| 300 |
_a838 P. _c29 X 21 cm |
||
| 500 | _aBBA | ||
| 526 | _aBBA | ||
| 630 |
_a1. Advertising. 2. Communication in marketing. 3. Sales promotion. _92457 |
||
| 942 |
_cBK _2ddc |
||
| 999 |
_c7943 _d7943 |
||