000 00680nam a2200229Ia 4500
003 OSt
005 20140618150144.0
008 120327s9999 xx 000 0 eng d
020 _a978-0-07-128440-0
020 _a0-07-128440-0
040 _crabiul
082 _28th edition
100 _aBelch,George E. / Michael A. Belch
_9526
245 _aAdvertising and Promotion
245 _aAn Integrated Marketing Communications Perspective [PART-1]
260 _aBoston
_bMcGraw-Hill/Irwin
_c2009
300 _a838 P.
_c29 X 21 cm
500 _aBBA
526 _aBBA
630 _a1. Advertising. 2. Communication in marketing. 3. Sales promotion.
_92457
942 _cBK
_2ddc
999 _c7943
_d7943