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| 005 | 20120908112409.0 | ||
| 008 | 120707t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0-07-288776-1 | ||
| 040 | _cshujon | ||
| 100 |
_aGourville, John T. / John A. Quelch et al _91949 |
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| 245 | _aProblems and Cases in Health Care Marketing [RES] | ||
| 260 |
_aUSA _bMcGraw Hill / Irwin Companies Inc. _c2005 |
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| 300 |
_aviii, 440 P. _c26 X 20 cm. |
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| 630 |
_a1. Medical care -- Marketing. 2. Drug Industry -- methods. 3. Marketing of Health Services -- trends. _91950 |
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| 942 |
_2ddc _cBK |
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| 952 |
_70 _p006951 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o362.1 _d2012-07-07 _auiu-lib1 |
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| 999 |
_c8703 _d8703 |
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