| 000 | 00646nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20150214124224.0 | ||
| 008 | 120708t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-07-128440-0 | ||
| 020 | _a0-07-128440-0 | ||
| 040 | _cshujon | ||
| 082 | _a659.1 | ||
| 100 |
_aBelch,George E. / Michael A. Belch _92095 |
||
| 245 | _aAdvertising and Promotion: An Integrated Marketing Communications Perspective: PART-2 | ||
| 250 | _a, 8th edition | ||
| 260 |
_aBoston _bMcGraw-Hill Irwin Inc. _c2009 |
||
| 300 |
_axxv, 838 P. _c29 X 21 cm. |
||
| 630 |
_a1. Advertising. 2. Sales promotion. 3. Communication in marketing. _92096 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c8772 _d8772 |
||