| 000 | 00860nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20120904130038.0 | ||
| 008 | 120708t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-07-128440-0 | ||
| 020 | _a0-07-128440-0 | ||
| 040 | _cshujon | ||
| 082 | _28th edition | ||
| 100 |
_aBelch,George E. / Michael A. Belch _92140 |
||
| 245 | _aAdvertising and Promotion | An Integrated Marketing Communications Perspective: PART-1 [RES] | ||
| 260 |
_aBoston _bMcGraw Hill Companies Inc. _c2009 |
||
| 300 |
_axxv, 386 P. _c29 X 21 cm. |
||
| 630 |
_a 1. Advertising. 2. Sales promotion. 3. Communication in marketing. _92141 |
||
| 942 |
_2ddc _cBK |
||
| 952 |
_70 _p011106 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o659.1 _d2012-07-08 _auiu-lib1 |
||
| 952 |
_3659.1 _p011119 _40 _00 _buiu-lib1 _10 _o659.1 _d2012-07-08 _70 _2ddc _yBK _auiu-lib1 |
||
| 999 |
_c8794 _d8794 |
||