| 000 | 00781nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20120828102900.0 | ||
| 008 | 120709t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-81-317-2236-7 | ||
| 040 | _cshujon | ||
| 100 |
_aKumar, S. Ramesh _92420 |
||
| 245 | _aConsumer Behaviour and Branding: Concepts, Readings and Cases | ||
| 260 |
_aIndia _bDorling Kindersley Pvt. Ltd. _c2009 |
||
| 300 |
_axv, 607 P. _c24 X 16 cm. |
||
| 630 |
_a1. Branding (Marketing) -- India. 2. Brand name products -- India. 3. Consumer behavior -- India. _92421 |
||
| 942 |
_2ddc _cBK |
||
| 952 |
_70 _p009972 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o658.8342 _d2012-07-09 _auiu-lib1 |
||
| 952 |
_70 _p009973 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o658.8342 _d2012-07-09 _auiu-lib1 |
||
| 999 |
_c8925 _d8925 |
||