| 000 | 00804nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20130415122218.0 | ||
| 008 | 120709t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-81-317-0996-2 | ||
| 040 | _cshujon | ||
| 082 | _23rd edition | ||
| 100 |
_aClow, Kenneth E. / Donald Baack _92430 |
||
| 245 | _aIntegrated Advertising, Promotion, and Marketing Communications | ||
| 260 |
_aIndia _bDorling Kindersley Pvt. Ltd. _c2011 |
||
| 300 |
_a537 P. _c28 X 22 cm. |
||
| 630 |
_a1. Communication in marketing. 2. Advertising. _92431 |
||
| 942 |
_2ddc _cBK |
||
| 952 |
_70 _p010478 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o659.1 _d2012-07-09 _auiu-lib1 |
||
| 952 |
_w2012-07-12 _p010479 _r2013-04-15 _40 _00 _buiu-lib1 _10 _o659.1 _d2012-07-12 _70 _2ddc _yBK _s2013-03-25 _l1 _auiu-lib1 |
||
| 999 |
_c8930 _d8930 |
||