000 | 00747nam a2200229Ia 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20120909124140.0 | ||
008 | 120327s9999 xx 000 0 eng d | ||
020 | _a978-81-317-1977-0 | ||
040 | _crajin | ||
082 | _23rd edition | ||
100 |
_a Keller, Kevin Lane _92452 |
||
245 | _aStrategic Brand Management | ||
245 | _aBuilding,Measuring and Managing Brand Equity [RES] | ||
260 |
_aIndia _bDorling Kindersley Pvt.Ltd. _c2008 |
||
300 |
_axxi,692 P. _c26 X 20 cm |
||
526 | _aMeasuring | ||
526 | _band managing brand equity | ||
630 |
_a1. Brand name products -- Management. _92453 |
||
942 |
_2ddc _cBK |
||
952 |
_70 _p009903 _40 _00 _2ddc _buiu-lib1 _yBK _10 _o658.827 _d2012-07-10 _auiu-lib1 |
||
999 |
_c8941 _d8941 |