000 | 01055nam a2200229Ia 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20130122110645.0 | ||
008 | 120327s9999 xx 000 0 eng d | ||
020 | _a0007-124432-8 | ||
040 | _crajin | ||
082 | _28th edition | ||
100 |
_a Cravens, David W. / Nigel F. Piercy _92499 |
||
245 | _aStrategic Marketing | ||
260 |
_aBoston _bMcGraw-Hill company Ltd. _c2006 |
||
300 |
_axvii, 726 P. _c22 X 17 cm |
||
526 | _aMarketing | ||
630 |
_a 1. Marketing -- Decision making. 2. Marketing -- Management. 3. Marketing -- Management -- Case studies. _92500 |
||
942 |
_cBK _2ddc |
||
952 |
_w2012-07-10 _p006787 _r2012-11-26 _40 _00 _buiu-lib1 _10 _o658.8 _d2012-07-10 _70 _2ddc _yBK _s2012-11-26 _l6 _auiu-lib1 |
||
952 |
_w2012-07-10 _p006788 _r2013-01-22 _40 _00 _buiu-lib1 _m1 _10 _o658.8 _d2012-07-10 _70 _2ddc _yBK _s2013-01-20 _l12 _auiu-lib1 |
||
952 |
_w2012-07-10 _p006786 _r2012-10-17 _40 _00 _buiu-lib1 _10 _o658.8 _d2012-07-10 _70 _2ddc _yBK _s2012-10-17 _l3 _auiu-lib1 |
||
999 |
_c8961 _d8961 |